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Granovetter, M. S. (1973). The Strength of Weak Ties. American Journal of Sociology, 78(6), 1360–1380. doi:10.1086/225469 Imagine, to begin with, a community completely partitioned into cliques, such that each person is tied to every other in his clique and to none outside. Community organization would be severely inhibited. Leafletting, radio announcements,or other methods could insure that everyone was aware of some nascent organization; but studies of diffusion and mass communication have shown that people rarely act on mass-media information unless it is also transmitted through personal ties (Katz and Lazarsfeld 1955; Rogers 1962)

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PR saturation and you.

2024-10-04

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