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Tag: illusion of truth effect

Granovetter, M. S. (1973). The Strength of Weak Ties. American Journal of Sociology, 78(6), 1360–1380. doi:10.1086/225469 Imagine, to begin with, a community completely partitioned into cliques, such that each person is tied to every other in his clique and to none outside. Community organization would be severely inhibited. Leafletting, radio announcements,or other methods could insure that everyone was aware of some nascent organization; but studies of diffusion and mass communication have shown that people rarely act on mass-media information unless it is also transmitted through personal ties (Katz and Lazarsfeld 1955; Rogers 1962)

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PR saturation and you.

2024-10-04

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Drawing in watercolor of 4 polaroid instant camera prints and from left to right they are labeled Mere Exposure Effect exclamation point. In the photos, it’s a poo emoji that gradually morphs into a heart emoji. An owl is sitting nearby looking concerned with his one wing bent up to his beak like a hand. The caption reads, After repeated exposure to something it becomes familiar, and even if it’s false or bad, it can come to be viewed as true or acceptable - even favorable, simply because it feels familiar. reiteration effect, illusion of truth effect, validity effect, illusory truth effect, and the truth effect. Those in the know regularly capitalize on this influential advertising trick to promote products, services, people, actions, agendas, politics, beliefs, ideas & attitudes — you name it. Signed by Chloe 2022, watermelonpunch.com

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Mere Exposure Effect

2024-01-01

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