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Tag: validity effect

Drawing in watercolor of 4 polaroid instant camera prints and from left to right they are labeled Mere Exposure Effect exclamation point. In the photos, it’s a poo emoji that gradually morphs into a heart emoji. An owl is sitting nearby looking concerned with his one wing bent up to his beak like a hand. The caption reads, After repeated exposure to something it becomes familiar, and even if it’s false or bad, it can come to be viewed as true or acceptable - even favorable, simply because it feels familiar. reiteration effect, illusion of truth effect, validity effect, illusory truth effect, and the truth effect. Those in the know regularly capitalize on this influential advertising trick to promote products, services, people, actions, agendas, politics, beliefs, ideas & attitudes — you name it. Signed by Chloe 2022, watermelonpunch.com

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Mere Exposure Effect

2024-01-01

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