404 Media – You Can’t Post Your Way Out of Fascism Janus Rose · Feb 5, 2025 at 11:47 AM “The reality is you are oxygenating the things these people are saying even as you purport to debunk them,” Katherine Cross, a sociologist and author of Log Off: Why Posting and Politics (Almost) Never Mix, told 404 Media. “Whether it’s [New York Times columnist] Ross Douthat providing a sane-washing gloss on Trump’s mania or people on social media vehemently disagreeing and dunking on it, they’re legitimizing it as part of the discourse.” Cross’ book contains a meticulous catalog of social media sins which many people who follow and care about current events are probably guilty of—myself very much included. She documents how tech platforms encourage us, through their design affordances, to post and seethe and doomscroll into the void, always reacting and never acting. But perhaps the greatest of these sins is convincing ourselves that posting is a form of political activism, when it is at best a coping mechanism—an individualist solution to problems that can only be solved by collective action. This, says Cross, is the primary way tech platforms atomize and alienate us, creating “a solipsism that says you are the main protagonist in a sea of NPCs.” “Everything on social media is designed to make you think like that,” said Cross. “It’s all about you—your feed, your network, your friends.” In the days since the inauguration, I’ve watched people on Bluesky and Instagram fall into these same old traps. My timeline is full of reactive hot takes and gotchas by people who still seem to think they can quote-dunk their way out of fascism—or who know they can’t, but simply can’t resist taking the bait. The media is more than willing to work up their appetites. Legacy news outlets cynically chase clicks (and ad dollars) by disseminating whatever sensational nonsense those in power are spewing.
Note: The big public social media platforms are not the entirety of the internet. Forums, email, and messaging services still exist.
Also I know someone always comes along to defend their social media use, but the truth is it looks like it’s shaping up to be a net negative so, not really interested in those arguments anymore.

