There is a lot of money being spent to promote narratives, ideas, and products that benefit those with that money. There’s also some money to be made telling people what they want to hear. Anti-vax nods, cooing and soothing, telling people whatever you’re doing it’s ok you’re special so you’re gonna Win The Zombie Apocalypse (eugenics), maybe by getting Secret Knowledge (pseudoscience misinformation). Content creators ought to have more integrity but in the end it is consumers who need to be ever vigilant.